Edisound extends audio distribution network to Unify sites and renews partnership with Reworld Media


By Edisound - Press release - Published on January 6th, 2023

Edisound, digital audio partner to brands and the media, integrates the Unify reference sites acquired last November by Reworld Media into its offering. The fast-growing company consolidates the digital audio distribution and monetization partnership it signed with the group 2 years ago.

Edisound's audio player is gradually being deployed on sites such as Marmiton, auFeminin, Doctissimo, Les Numériques, Paroles de Maman and Gamekult in France, and Netmums in the UK.

These sites benefit from Edisound's technology suite, from content and revenue management to player distribution and monetization. Designed as a true CMS, the Edisound multilingual platform enables content editing and management, user management, SEO content optimization, KPIS management, reporting and interoperability.

This development of Edisound's network of powerful, affinity-based audiences attests to the strong performance of the distribution partnership initiated in early 2021 with the Reworld Media group.

"We are extremely pleased with Edisound's ability to convert our digital brands' audiences into listeners of their podcasts, and thus generate digital audio revenues. The solution offers a solid technological stack, which perfectly meets our needs in terms of distribution and monetization, as well as the editorial teams' requirements in terms of management and publishing." - Jérémy Parola, Digital Director, Reworld Media.

"The extension of our partnership to Unify sites brings Edisound's global audience to more than 8 out of 10 French Internet users. It's a significant new step which, alongside the growing success of our solution with brands, makes us all the more confident in our development plans for 2023."
- Julien Mosse, founder and CEO of Edisound.

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