Edisound Paywall - Technology partnership with Qiota

By combining their technologies, Edisound and Qiota enable online media to reserve certain podcast content for their subscribers. In this way, monetization is optimized :

- either for non-subscriber audiences, through Edisound, which monetizes inventories thanks to its guaranteed listening and prerolls solution,
- soit par une étape de souscription d’abonnement ou d’achat unitaire du contenu audio à travers des modules de paywall et de conversion Qiota.

 Edisound develops podcast recommendation and monetization technology that feeds French and international media. Edisound converts visitors to media sites into listeners of their podcasts. These audiences are then converted into digital audio revenues. In addition, Edisound makes its adserver available to its partners' sales, marketing and editorial teams, providing them with a powerful tool for amplifying their editorial and commercial podcasts.

 The Edisound platform offers in-depth analysis of performance indicators. Its media partners benefit from exclusive advertising budgets that maximize engagement and RPM at every stage of the consumer journey. To date, more than 50 media partners use the Edisound solution, representing more than 7 out of 10 Internet users who are exposed at least once a month to the Edisound player.

 Qiota's paywallmanagement module enables you to create dynamic user paths to convert free readers into paying readers (data qualification, subscription sales, unit sales, etc.). Qiota also offers the connect SSO module to facilitate the authentication stage and centralize access management with user management.

 The Qiota solution can be integrated into audio and video players to trigger a paywall message after a specific event: time spent, user action, play duration, specific chapter, etc.

"We are very satisfied with the solution developed by Edisound. Our strategy at Science & Vie is to reserve certain podcast series exclusively for our subscribers. It was therefore very important to be able to recognize the user's profile in order to manage content availability. Edisound's platform is very easy to use, and their teams are always ready to listen." - Fatou Diallo, Paywall Manager, Reworld Media.

"Media companies have stepped up the pace of paid subscriber recruitment. Many are reserving access to some or all of their premium content for subscribers. Podcasts are high value-added content. It was therefore strategic to develop this functionality for our French and international partners." - Julien Mosse, CEO Edisound.

"We are delighted to partner with Edisound to add value to media audiences and monetize their content" - Alessandro Massi, CEO Qiota